KATHMANDU, NEPAL — Dove has unveiled an innovative media campaign to promote its iconic Dove Bar in Nepal. This campaign blends traditional and digital advertising with Augmented Reality (AR) for an immersive consumer experience. It spans all major national newspapers in Nepal, revolutionizing how brands engage with their audience through print advertisement.
The ad poses a simple question: “How do you want your skin to feel?” Alongside this, a QR code is featured. Readers can easily scan this code with smartphones, triggering a video that compares Dove Bar to ordinary soaps. This video illustrates Dove’s unique qualities, particularly its moisturizing benefits, setting it apart from regular soap.
What makes this campaign extraordinary is its seamless transition from a static print advertisement to a dynamic TV commercial (TVC) with the help of a simple smartphone. Readers don’t need to download any additional apps; all they have to do is open their phone’s camera, scan the …