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Dodge Takes Another Stab at “Melted Jelly Bean” EVs in Latest Charger Daytona EV Trailer [Video]

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Brand Strategy

Shots fired, everyone! In the latest and greatest next-gen Charger EV YouTube trailer, Dodge calls other EVs “battery electric melted jelly beans,” referring to their seemingly uninspired designs. This isn’t the first time the US car brand has used this precise terminology to take a stab at other electric car designs while praising its upcoming Charger Daytona models.

The most recent (August 9) trailer from the car manufacturer’s official YouTube channel, “Built Upon a Legacy | Design Reimagined | Next-Gen Charger,” has a few lines at the 0:19-minute mark narrated by a rugged, testosterone-infused American voice that says, “Everything that is cool about this car that doesn’t look like a typical battery electric melted jelly bean, from the R-wing design to the Charger Daytona’s game-changing interior, is what a brand can build.

Keeping that exact line in mind, on March 5, 2024, Dodge released a 10:20-minute trailer/presentation about the …

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