Discovery will get a brand revamp ahead of first EV [Video]

Jaguar Land Rover’s Discovery brand is getting a new look as it prepares to launch its first all-electric vehicle. The Discovery EV will be unique as it looks to differentiate from Defender and Range Rover models. It may even include a Volkswagen ID.Buzz-like design.

Last summer, JLR announced a major shift, breaking the Range Rover, Defender, Discovery, and Jaguar names into four distinct sub-brands.

Although initial plans included launching six new EV models across the brands by 2026, two were pushed back earlier this year.

Range Rover has been teasing its first EV ahead of its official debut later this year. The Range Rover Electric has already secured over 42,000 reservations as the brand promises unrivaled luxury and capability.

After a smaller Range Rover Sport Electric, JLR is expected to introduce the first Discovery brand EV.

Although Discovery accounts for just 4% of total sales, JLR is committed to reviving the brand. The revamp will focus on “family adventures,” Mark Cameron, Discovery and …