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Brand Marketing on Social Media

Disaster: TikTok trend ruining Aussie homes [Video]

Homeowners are learning the hard way that cutting corners and taking the wrong renovation tips from social media can be a costly exercise. And the mistakes often involve white paint.

Although many reality TV shows and TikTok influencers suggest DIY painting as the most cost-effective way to minimise makeover bills, professional tradespeople are seeing an uptick in homegrown mishaps, renovation regrets and divided online opinions.

One trend is Millennial homeowners, inspired by social media, painting every aspect of their homes white.

The widespread trend of home makeover TikTokers whitewashing homes has also divided followers with a range of online commentators lamenting the millennial homeowner obsession with painting houses white, attracting millions of comments about painting fails.

Millennial renovators have been slammed for renovating with too much white.

Nick Ellery, vice president of marketing at tradie portal Hipages, said a recent survey unearthed some home truths about renovating.

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