Digitalbox PLC (AIM:DBOX) CEO James Carter discusses the company’s 2024 trading update and strategic developments. Carter highlighted revenues are expected to surpass £3.5 million. He explained that strong traffic volumes, a recovering ad market, and diversified revenue sources contributed to this success.
Carter elaborated on the company’s shift toward on-platform revenue generation through Meta and Alphabet. He also shared updates on Digitalbox’s recent acquisition of GRV’s entertainment portfolio, including plans to launch two new brands targeting niche audiences in the reality TV and celebrity markets.
Looking ahead to 2025, Carter expressed optimism about the forecasted 11% growth in the ad market and outlined the company’s focus on scaling its vertical strategy. “The Emmerdale Insider site has already shown positive results,” he said, hinting at further expansion in 2024.