Designing an Event Marketing Budget? Heres What Experts Recommend [Video]

The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about.

Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing.

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads.

Because the goals fall under marketing, the responsibility typically falls to the marketing team. Planning an event that attracts prospects and makes an impact starts with your event marketing budget.

I’ll walk you through how to create an event marketing budget with what to include and share tips from event planning experts along the way.

Deal? Let’s get started.

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