Alan Gonsenhauser presents at #HITMC about building efficient #demandmanagement processes to accelerate #growth. It starts with the critical tasks to tune the #demand engine and explains the progression of #SiriusDecisions #demandwaterfalls. A strong #DemandUnitWaterfall example at #Imprivata is outlined with exceptional year-over-year results in bookings, opportunity pipeline, MQL, SQL, increased access to personas and buying groups, and a cleaner database. See DemandRevenue.com blog on Demand Marketing and Management: https://www.demandrevenue.com/healthcare-spotlight-demand-marketing/
