An opportunity or a gap in the market isn’t a strategy.
An effective position can only be mobilised once it’s defined, polished and then refined.
This includes defining exactly who you’re for and not for.
There are many examples of brands that had a great idea but failed to penetrate the market because their message wasn’t clear.
(I’m looking at you Segway)
Finding a gap is hard.
So make sure when you do… you take the time to develop it into the position it COULD be.
Are you going the extra mile to push your positioning ideas?
#brandpositioning #positioningideas #competitivepositioning