Data scientist discovers how to game big supermarkets [Video]

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Welcome back to another episode of Spartan Leadership! In this episode, your host Josh Kosnick sits down with Per Sjöfors, also known as "The Price Whisperer," to delve deep into the intricacies of pricing strategies.Timestamps:0:00 - Intro and the Psychological Struggle of Increasing Prices0:18 - Incremental Price Increases and Testing New Strategies0:39 - Evaluating Sales Volume and Margins0:58 - Welcoming Per Sjöfors: Background and Expertise1:33 - Per’s Journey and the Importance of Pricing in Business2:25 - Developing a Pricing Process3:13 - The Impact of Company Actions on Pricing4:40 - Importance of Pricing Research6:28 - Common Pricing Mistakes8:12 - The 1% Challenge and Its Impact on Profit10:14 - The Psychology of Pricing12:21 - Real-World Pricing Examples14:14 - Changing Positioning to Increase Prices16:05 - The Importance of Profit for Business Sustainability18:01 - Willingness to Pay and Pricing Research21:33 - Good, Better, Best Pricing Strategy24:02 - The Role of AI and Big Data in Pricing28:00 - The Perception of Value in Service-Based Businesses30:29 - Using OKRs to Align Company Vision and Pricing34:34 - Final Advice for Struggling Businesses36:17 - Resources and Books for Pricing Strategies42:30 - Unpopular Beliefs and Final ThoughtsAbout Our Guest: Per Sjöfors is a globally recognized expert in pricing strategies and the founder of Sjöfors & Partners. Known as "The Price Whisperer," Per has dedicated his career to helping companies optimize their pricing and boost profitability. Originally from Sweden and now based in Los Angeles, Per brings a wealth of knowledge and unique insights into the world of pricing.Connect with Per Sjöfors:Website: sjoefors.comLinkedIn: Per SjöforsTwitter: @PriceWhispererDon't forget to like, subscribe, and leave a comment! Let us know what you found most valuable from this episode. Share this video with fellow entrepreneurs and business leaders who can benefit from these insights.

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The U.K.'s competition watchdog has launched an investigation into the way more than one million tickets were sold for next year's reunion concerts from iconic 1990s Britpop band Oasis.