Dare Iced Coffee launchesrefreshed brand platform [Video]

Thinkerbell has launched the refreshed brand platform for Dare Iced Coffee.

The agency’s new work builds on the success of the long standing ‘A Dare Fix’ll Fix It’ brand platform, giving Dare an enhanced role as the voice of reason for everyday Aussies.

The campaign’s hero film, directed by Good Oil’s Dave Wood, follows attendant Ryan, whose uncaffeinated brain leaves the plane’s passengers looking for answers that only Dare can provide.

The creative agency’s work evolves the brand’s look and feel for a new wave of Dare drinkers alongside contextual OOH and digital.

“Dare has built a reputation on giving Australians mental clarity, and will reinforce this as the refreshing voice of reason when a brain fade takes hold, so that you can be at your best. Matt Gray, general manager – brand and innovation, BEGA Group, said.

“We’re excited to partner with the talented team at …