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Brand Strategy

Cyber insurance: Aflac fights threats with AI [Video]

As cyber threats become more sophisticated, insurance companies are evolving to safeguard customers’ data and financial well-being. American Family Life Assurance Company of Columbus is leading this transformation by integrating cybersecurity into its core services, offering enhanced cyber insurance solutions.

Through advanced fraud detection technologies, Aflac is addressing the growing risk of phishing attacks and identity theft, positioning itself as a proactive defender in an increasingly vulnerable digital world. This approach showcases how cyber insurance is becoming a crucial tool for modern insurers in combating emerging online threats.

“We have to make sure that adversaries aren’t trying to use that brand to promote and further their attacks,” said DJ Goldsworthy(pictured), vice president and global practice lead of security operations and threat management at Aflac. “Things like phishing schemes and other schemes and employment fraud schemes, things like that. Because it’s a household brand, it puts us into the scope of some …

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