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Creepy, smiling people spotted lurking at North Texas hotels [Video]

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Brand Marketing on Social Media

If you’re a fan of psychological horror, mark your calendar for this chilling sequel that is set to make you smile… in fear!

DALLAS — A Friday night out in Deep Ellum took a creepy twist.

In a video shared on X, five people were seen standing motionless with a sinister smile in the windows of a Dallas hotel in Deep Ellum.

The bizarre moment is a clever marketing scheme as Hollywood movie executives are once again looking for a unique way to stir up conversation about a new horror film.

The staring spectators were promoting the highly anticipated sequel to the 2022 horror hit, Smile, which is coming to theaters on Thursday, October 17. The sequel goes deeper into the terrifying curse that forces its victims to smile before meeting a gruesome end.

Last year, actors were hired to stand in the crowd at a Yankees and Mets MLB game with creepy smiles etched …

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