At some point in the last couple of years, the growing interest in “influencer” marketing gave way to a consideration of “creator” relationships.
In this video interview with Beet.TV, Lauren Benedict, Chief Revenue Officer at Spotter, emphasized the distinction: “Creators are really the future storytellers that are attracting audiences and eyeballs that quite honestly, brands really want to and need to reach.
“They have oftentimes studios that rival that of lots on Hollywood.”
Benedict will be discussing the topic further on a panel called “The Creator Connection — How Brands Can Win the Battle for Attention”, at Beet Retreat Santa Monica 2024, on Nov. 14.
“We are actually being joined by our partners, Colin and Samir,” she said. Colin Rosenblum and Samir Chandra are video-makers and podcasters with a 1.5 million-subscriber YouTube channel who talk, write and educate about the creator economy itself.
The pair will appear on the panel with Benedict, to talk about how brands can effectively harness the full magnitude of the …