Even if you’re brand new to brand voice, you already know exactly what it is. I promise.
Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot to do with it, but that’s only part of the story — a brand’s voice or personality is also a major factor in consumer loyalty.
Think about the overall vibe of your favorite brand — is it friendly? Authoritative? Funny? That’s brand voice at work.
A well-defined brand voice can underscore your authority, play up your playfulness, or simply bring the directness and relatability that consumers look for in brands. A poorly defined voice, or one that changes frequently, undermines your brand and alienates customers or clients.
So let’s talk about how to start from scratch by looking at the elements that form a brand’s voice, plus 10 examples to inspire you.
Table of Contents