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Create a Thriving SEO Strategy in the Age of AI Overviews [Video]

In May, I shared my initial insights into Google’s Search Generative Experience (SGE) and its potential impact on brands. Two months later, the reality is taking shape—and it’s not all positive.

First available to users through Google’s Search Labs, SGE features are quickly moving towards becoming standard in mainstream Google Search. At the heart of this shift are AI Overviews—concise summaries now prominently displayed at the top of search engine results pages (SERPs). These AI-generated summaries present both significant challenges and unique opportunities for brands striving to stand out.

Notably, AI Overviews allow third-party sites and competitors to rank for your brand terms and related keywords. While this shift could lead to reduced organic rankings, increased competition, and potential traffic loss, it doesn’t spell doom for proactive brands. SEO experts like Bernard Huang, Founder of Clearscope, believe this change offers a unique opportunity for those who adapt strategically.

In a recent episode of Skyword’s podcast, Content Disrupted: Bold Takes On Brand Marketing, Bernard …

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Create a Thriving SEO Strategy in the Age of AI Overviews [Video]
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Get actionable strategies to help you make Googles move towards SGE work fornot againstyour brand.

Top 10 Digital Marketing Tools For 2024 [Video]
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Top 10 Digital Marketing Tools For 2024 [Video]

Click here to download your free copy of HubSpot's "The Ultimate Guide to Growth Marketing": https://clickhubspot.com/7hwIf you're curious about how we help agency owners grow, get clients, and build 6 and 7-figure agencies you can learn more by clicking the link below. There’s no email opt-in, no webinar, and no nonsense. Check it out here: https://join.agencyaccelerator.io/vsl-page?el=aevid59&hcategory=main&htrafficsource=ae-youtube👇🏼 ...whenever you’re ready here are the 3 best ways that I can help you:✅ [PROGRAM] Our signature “Agency Accelerator” program: https://join.agencyaccelerator.io/vsl-page?el=aevid59&hcategory=main&htrafficsource=ae-youtube✅ [NEWSLETTER] Subscribe to the Modern Marketing Newsletter: https://adamerhart.com/newsletter✅ [SOFTWARE] Free 30-Day Free Trial + free strategy session with HighLevel: https://aerh.co/highlevelAnd here are the links to the programs mentioned in the video:Murf: https://murf.ai/ChatGPT: https://chatgpt.com/Loom: https://www.loom.com/Metricool: https://aerh.co/metricoolHighLevel: https://aerh.co/highlevelNotion: https://www.notion.so/1Password: https://1password.com/Heptabase: https://heptabase.com/Zapier: https://zapier.com/Creatopy: https://www.creatopy.com/

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Chinese brands adopt technologies to enhance strategies, products [Video]
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Chinese brands adopt technologies to enhance strategies, products [Video]

Over the past few years, digital technologies have brought major changes to the fashion industry, being used to enhance marketing strategies, brand images, and attract new audiences. China's long-established fashion brands are evolving to secure a more