Crafting Unforgettable X-periences: The Art of Event Branding with Armin Vit [Video]

In this episode of “Building X-traordinary Brands,” we delve into the art of event branding with expert Armin Vit, co-founder of UnderConsideration and the mastermind behind Brand New.

Armin shares his journey of creating the Brand New Conference in 2010 and offers insights into crafting unforgettable event experiences.

He discusses the fundamentals of event branding, emphasizing the importance of visual elements, strategic alignment, and audience engagement.

Armin highlights the key components of good event branding, including rebranding the conference annually to keep it fresh.

He shares his approach to planning large events, handling technology, and the importance of delegation. The episode covers strategies to create emotional connections with attendees and maintain their engagement throughout the event.

Armin also discusses measuring event success, overcoming common challenges, and lessons learned from less successful efforts.

The episode concludes with advice for aspiring event hosts and information about the upcoming Brand New Conference happening in October 2024.

ABOUT THIS INTERVIEW
🔥 This x-clusive interview was created for the Brand Builders Summit 2024! It’s one of 12 special releases! 🎟️ While the 2024 has concluded, you can join the waitlist for the 2025 summit here: https://brandbuilderssummit.com to unlock access to more one-of-a-kind interviews like this!

CHAPTERS:
00:00 Introduction: The Art of Event Branding
06:39 The Balance Between Branding and Organizing
09:40 Crafting Unforgettable Event Experiences
22:56 Documenting the Process for a Stronger Connection
28:42 Effective Event Planning
35:20 Memorable Event Experiences
42:22 Sponsorship Challenges and Independence
47:12 Curating Speakers and Taking Chances
53:16 Measuring Success and Audience Reaction
56:20 The Brand New Conference in Salt Lake City

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