Join us for an Adobe Live stream featuring graphic designer Lucy Alexandra Harper, as she takes us through the process of branding and design. In this session, Lucy will share her expertise in developing a brand from scratch, using her own business, The Daydreamers Club, as a concept deck. Discover how she reconnects people to their imagination through thoughtful branding and design.
In this stream, you will learn…
– Starting with the creation of the logo as the centerpiece of the brand
– How to develop a brand concept, choose visual routes, and create pitch documents for clients
– Create a strategy deck with visuals to support the brand identity
– Developing your logo design, color palette selection, typography, and brand expression
– Design brand assets as they would show up visually across various platforms, including posters, social media posts, and more
Throughout the stream, Lucy will demonstrate how to work seamlessly between Adobe Illustrator and Adobe InDesign to bring your brand identity to life. Don’t miss this opportunity to learn from Lucy Alexandra Harper, ask questions LIVE, and elevate your branding and design skills that will impress potential clients.
Guest Lucy Alexandra Harper is a freelance Graphic Designer based in the UK: https://www.lucyalexandraharper.co.uk/
Host Kristen Driscoll is a brand designer and strategist based in Canada: https://www.behance.net/kristenschonho
Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube
Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
Subscribe to Adobe’s Podcast: https://adobe.ly/inthemaking
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Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred