How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads

Courteney Cox Says Daughter Coco Helped Create Her Brands Look: She Gives Great Advice [Video]

Categories
Brand Strategy

Courteney Cox says she’s taken design inspiration from her daughter when crafting the look of her home-care brand, Homecourt.

The actress, 60, was asked whether her daughter, Coco Arquette, as a member of Gen Z, has given her any guidance on how to run the brand’s social media, during a talk at the Inc. 5000 45th Annual Conference & Gala.

“She gives great advice. Yes,” the Friends alum said of Coco, 20, who inspired the brand’s Cocomoi collection, released earlier this year.

“When making the mood board for Cocomoi, I told her the idea of what I wanted,” Cox recalled, explaining that she thought it should look “green and wet and woodsy.”

Cox says Coco, whom she shares with ex David Arquette, put together “the most beautiful board” to represent the scent.

“I think if you look at our website and our Instagram, it’s just all of the shots are really …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos