Categories
Brand Marketing on Social Media

Considering content creators and AAPI representation NBC Boston [Video]

The Democratic National Committee credentialed about 200 content creators for its annual conference just as if they worked for NBC News or the Wall Street Journal.  DNC officials say this strategy opens Harris campaign messaging to a potential audience of 169 million people on social media – and generated 30 million views on night one alone.

Former Boston Globe Bostonian of the Year Sam Hyun, a social media strategist who advocates for the Asian American and Pacific Islander community, applauds the DNC for embracing the power of content creators, which he says is an essential ingredient for winning a general election.

However, he’s also critical of the DNC, for what he describes as a lack of representation of Asian voices in the primetime speaker line-up.  He thinks Boston Mayor Michelle Wu, Cincinnati Mayor Aftab Pureval or U.S. Senate Candidate Andy Kim would have been excellent choices.

“I was hoping to …

Watch/Read More