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Connecticut businesses could lose thousands in TikTok ban NBC Connecticut [Video]

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Brand Awareness

Shierka Billips runs SVG On Demand from her basement in the Oakdale section of Montville.

She said TikTok is a huge part of her revenue and she’s made hundreds of thousands of dollars on the app.

“I’m emotional,” Billips said. “I’ve been thinking about it very hard and what it’s going to do for my small business.”

She has nearly 130,000 followers on her TikTok page and said her account has accounted for 60 to 80% of her growth of her revenue.

At Sam’s Barber Shop in Rocky Hill, owner Sam Balija said TikTok has introduced him to a new audience of people and even clients from out of state.

“Everybody wants to see your social media presence to see if you’re a legit as a business,” Balija said.

Balija and Billips are not alone. Connecticut is home to several small and large TikTok accounts and one of the app’s biggest creators, Charli D’Amelio, is from Norwalk.

In the United States, that app has over 170 …

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