Two new spots just went live during the NFL playoffs on January 11th showcasing Game of Thrones and Housewives-esque scenery, where, let’s be real… there’s always drama.
With these two ads that showcase just how easy colon cancer screening is, Cologuard is leaving the drama behind so people can get back to living their glorious, best lives.
The campaign leans into humour to help breakthrough and reach people on what can be, for many, an uncomfortable topic.
Source: Cologuard
Advertising, Campaign, Cologuard, Exact Sciences, FCB Health, Marketing
You must be logged in to post a commentLogin