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Cole Custer To Drive NXT On CW Car In NASCAR Xfinity Playoffs [Video]

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Brand Marketing on Social Media

The NASCAR Xfinity Series Playoffs are set to kick off soon. In a partnership with WWE NXT, one car has received NXT-themed makeover.

In a recent post on social media, driver Cole Custer showed off his car’s new design ahead of the playoffs, which features an orange paint scheme that has a handful of WWE NXT talent on it, including Ethan Page, Roxanne Perez, and Trick Williams.

The car also sports the branding for NXT’s new home, The CW, and is meant to celebrate the promotion moving to NXT beginning on October 1.

In a separate post, Page shared Custer’s post, and called the vehicle the “best-looking NASCAR car of all time.”

NXT will premiere on The CW on October 1.

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