The first-ever brand of Chattanooga has been unveiled by the mayor’s office.
The brand will be phased in over time, starting with city uniforms, vehicles, signs, parks, buildings, and social media.
“One of the things I learned in 30 years of business is the power of good branding,” said Mayor Tim Kelly. “Our lack of branding has caused confusion for Chattanoogans about what is and isn’t a city service, and our upcoming website redesign gave us the perfect opportunity to solve this problem. We received a lot of community input, and I think this new branding honors our history while celebrating the progress we’ve made and looking forward to our bright future.”
The new logo was fine-tuned by residents and partners over time, but the final version of the brand was completed by local talent Steve Hammer and David Littlejohn.
The mayor’s office said, “Those conversations, happening over many months, …