Cincinnati launches new brand hub, announces four new conventions [Video]

CINCINNATI — A new effort was launched on Wednesday along with the announcement of some prominent events happening in Cincinnati in the next couple of years.

The city launched what’s being called the Brand Cincy Hub.

Brand Cincy Hub is “a collaborative effort of CX, the Cincinnati Chamber, REDI, Visit Cincy, meetNKY, ArtsWave, and others to create a repository of brand strategy, messaging, and visuals to align the rest of the region’s corporations, organizations, and institutions,” according to a press release.

Leaders at the event discussed how the new hub could be used “for marketing the Cincy region with one voice aimed at tourists and talent.”

“Place branding provides strategic guidance, assists in linking to people and makes them feel closer connected to a place,” said Anastasia Mileham, Executive Director of Cincinnati Experience. “For this to happen, branding needs to be the responsibility of many organizations and people, especially when …