The Chrysler brand is marking 100 years in 2025 and though its stable of vehicles is weak, consisting of two similar minivans, one of which is for fleets only, it won’t go down without a fight. The brand has shown several concept vehicles in the past few years while the venerable Pacifica continued to lead its segment in sales.
But time is getting short, and opposed to other American Stellantis brands, global CEO Carlos Tavares’ departure doesn’t automatically improve its outlook. Stellantis executives continue to hold a sweet spot for the brand.
“Years of underinvestment in product and strategy have left Chrysler clinging to its legacy with minimal innovation and a stagnant lineup. Its survival now hinges on Stellantis’ commitment to delivering bold new products and restoring relevance in a rapidly evolving market,” Paul Waatti, director of industry analysis at AutoPacific told Newsweek.
“However, its lack of identity presents a unique opportunity for reinvention. By leveraging Stellantis’ resources …