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CBC Sports Captures the Joie de Vivre of the 2024 Paris Olympic Games – Motion design [Video]

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Branding Design

PostedonThursday, August 8, 2024

Working with CD Theresa Warburton and the creative team at CBC Sports in Toronto, animator/illustrator Amir Mrzae amplifies the multi-dimensional joie de vivre on display at the Paris Olympics in two wonderfully upbeat films.

Amir Mrzae: “One of the most demanding aspects of the films was the need to synchronize the illustration and animation processes to maintain the essence of my earlier illustrations. This required carefully preserving highlights, shadows, and the dynamic movement of colors and forms throughout the sequences. 

“One of the most demanding aspects of the films was the need to synchronize the illustration and animation processes to maintain the essence of my earlier illustrations.”

“The animations, including movements and characters, were created using the rotoscope technique, based on live-action footage of provided by CBC Sports art director Frydun Mehrzad and editor Tim Thompson. Ensuring these elements translated seamlessly from static images to fluid motion demanded constant refinement …

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