How to Market your Brand

Google and Meta Ads: Strategy Overview [Video]
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How to Market your Brand

Google and Meta Ads: Strategy Overview [Video]

Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This video provides valuable insights into creating a cohesive cross-platform advertising strategy.In this video, one of our Meta Account Managers, Jonathan Paquin, talks about:- The key differences between Google and Meta advertising- Understanding the marketing funnel: Top, Middle, and Bottom- Strategies for aligning ad content across platforms- Leveraging the strengths of each platform- Tips for optimizing campaigns based on performance data- Approaches for different client scenarios👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 00:13 – Introduction 01:15 – Differences between Meta and Google ads02:13 – Meta’s user information and targeting capabilities03:05 – Meta’s suitability for certain products and services03:40 – Social proof and engagement on Meta04:12 – Visual aspects and brand storytelling on Meta05:08 – Targeting capabilities comparison05:38 – Market readiness and funnel stages recap06:11 – Strategy for aligning Google and Meta ads👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.————————————————–Connect with Kasim here: https://smartlink.metricool.com/public/smartlink/kasim-aslam ⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter: https://twitter.com/solutions_8 Instagram: https://www.instagram.com/solutions_8/ Facebook: https://www.facebook.com/solutions8llc LinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8 #googleads #digitalmarketing #googleadsbestpractices #ppc

Community Champion: Maine martial arts teacher empowers young women [Video]
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How to Market your Brand

Community Champion: Maine martial arts teacher empowers young women [Video]

LEADERS IN THEIR COMMUNITY, THROUGH AN ALL- GIRLS KARATE CLUB. 10;13;02 “FOR THE PAST 5 YEARS.. DR. LIESHA PETROVICH, ALSO KNOWN AS SENSEI.. HAS BEEN TEACHING AN ALL GIRLS KATATE CLUB.. TEACHING GIRLS HOW TO DEFEND THEMSELVES IN MORE WAYS THAN ONE.” PETROVICH HAS ABOUT ABOUT 10 GIRLS IN THE ALL WOMEN KARATE CLUB. 10;12;22 “WHEN CAN SHE START DEFENDING HERSELF? NOW! SHE DOES NOT HAVE TO WAIT UNTIL I PUT MY HAND ON HER LIKE THAT.” THEY MEET ONCE A WEEK.. AT MAINE KYOKUSHIN KARATE.. TO LEARN STANCES, KICKS, PUNCHES, BLOCKS.. AND HOW TO REACT IN DIFFICULT SITUATIONS. 9;51;34 “OUR MISSION IS TO HELP YOUNG GIRLS FIND THEIR VOICE SO WHEN THEY STILL HAVE A LOT OF CONFIDENCE BEFORE CONFIDENCE DIPS DOWN AND PEER PRESSURE STARTS IN.” PETROVICH SAYS HER DAUGHTER, KATIE.. WAS IN HIGH SCHOOL WHEN FELL INTO PEER PRESSURE, TRYING FENTANYL FOR THE FIRST TIME. THROUGHOUT HER ADDICTION.. KATIE HAS BEEN ADMINISTERED NARCAN OVER 100 TIMES. NOW, SHE IS IN RECOVERY. PETROVICH SAYS THIS PART OF THE REASON WHY THE ALL WOMEN KARATE CLUB, IS SO IMPORTANT TO HER. 9;55;55 “MY HOPE IT THAT WHEN THE TIME COMES.. BECAUSE SOMEONE WILL OFFER THEM SOMETHING, SOMEBODY WILL ASK THEM TO DO SOMETHING THAT THEY DON’T WANT TO DO.. THAT THEY WILL HAVE ENOUGH STRENGTH AND CONFIDENCE IN THEMSELVES TO SAY NO WHEN IT MATTERS MOST.” PETROVICH AND THE GIRLS TAKE SOME TIME AT THE BEGINNING OF EVERY CLASS.. TO TALK. 10;10;27 “WHY AM I NOT IN CONTROL OF YOU.. – BECAUSE YOU DON’T HAVE A MAGIC REMOTE.. THAT’S RIGHT BECAUSE IF I DID HAVE A MAGIC REMOTE I’D MAKE YOU ALL SIT UP STRAIGHT.” 10;03;40 “SOMETIMES WE ALSO FOCUS ON OUR INNER SELVES AND MAKING SURE WE ONLY DO WHAT WE WANT.” 9;54;23 “FOR GIRLS THEY NEED THEIR OWN SPACE TO BE ABLE TO GROW AS LEADERS TO BE ABLE TO GROW AND STEP UP BECAUSE THEY’RE THE ONES THAT ARE GOING TO BE LEADING THE WAY FOR THE NEXT GENERATION.” REPORTING FOR MAINE’S TOTAL COVERAGE.. I’M TALIA CLARKE. IF THERE IS A CHAMPION IN YOUR COMMUNITY LIKE SENSEI PETROVICH WHO DESERV