Cat Trial 9: PAC-MAN Showcases How Caterpillar Brings Value to Their Customers [Video]

Brand Strategy

Post author By Curator
Post date October 30, 2024

Kelly Grimm, marketing services coordinator at Caterpillar, Inc. speaks with ForConstructionPros.com editor Larry Stewart about how they used the PAC-MAN™ gameboard to simulate challenges and solutions customers encounter on a jobsite and how Customer Value Agreements can help.

“Caterpillar offers four value promises, hassle free maintenance, ownership, dealer expert advice, peace of mind with equipment health management with the Cat App,” Grimm says.”It’s not just service, it’s about how we can really help customers succeed.”