Cam’ron Details The Secrets Behind His Media Success [Video]

Cam’ron is one of the best rappers of his generation. The Harlem native has several platinum hits as a solo artist and with his crew, The Diplomats. But now he is one of the most popular sports personalities with his cutting-edge podcast It Is What It Is,

The show launched in February 2023 with co-host Ma$e, and Treasure “STAT Baby” Wilson. With an investment of $120,000, the podcast has turned into a brand that’s now worth eight figures.

Gracing the latest digital cover of Black Enterprise, the “Oh Boy” shared how he successfully entered sports media.

“So, I was like, ‘I’m gonna just invest my own money and just make it look like a professional setting, wear a suit but talk how people talk in the gambling spot, on the corner, in the projects, on the stoop or the barbershop,” he continued. “That was the vision.”

“I would be on the phone arguing with my man … I look at the phone; I’ve …