Calm app’s 30-second silence ad during 2024 election goes viral [Video]

DALLAS — Who knew silence could be the medicine everyone needed?

Well … apparently Calm.

It’s no secret an election season can make everyone tense and wound up – regardless of where you stand on the political spectrum. That’s why the timing and presentation of the 30-second ad from the sleep, meditation and relaxation app received such overwhelming praise online when it aired on election night. 

Many called it the “best political ad ever.”

A light blue slate with the following words written appear on the screen: “We bought this ad space to give you 30 seconds of silence. Yep, just silence. You’re welcome.”

This isn’t the first time Calm has used the election as a prime marketing opportunity, either. In 2020, they interrupted the frenzy of Election Day with a 30-second spot of rain falling on leaves. …