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Calgary families to benefit from new soccer partnership [Video]

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Brand Marketing on Social Media

The Calgary Minor Soccer Association (CMSA) is aiming to make soccer more accessible through a new three-year partnership with Papa Johns Pizza.

The partnership marks the first soccer sponsorship for the Papa Johns franchise group, and will see Papa Johns offering a 20 per cent discount on online orders at regular menu price to all CMSA families over the three-year period.

“We are excited to see this partnership support teams and families both on and off the field,” said Leslie MacLeod, CMSA marketing manager.

The sponsorship will include backing the U10 indoor and outdoor soccer seasons, as well as the Victoria Day Weekend Tournament.

“This campaign is just the beginning of our long-term commitment to youth sports in Calgary,” said Teresa Crecy, director of marketing and operations for Perfect Delivery Canada, which manages Papa Johns.

“We believe in fostering strong connections and building better futures, and that starts with investing in our youth.”

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