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BYD says ‘China’s supercars to get serious’ with new 1,200 hp EV [Video]

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Brand Strategy

BYD is preparing to deliver its first electric supercar, the Yangwang U9. As the first Chinese automaker to complete large-scale testing at Germany’s famous Nurburgring track, BYD said, “It’s time for China’s supercars to get serious.” BYD’s 1,200 hp Yangwang U9 electric supercar is expected to challenge Ferrari, Porsche, Lamborghini, and other high-end car makers as it expands into new segments.

Launched in January 2023, Yangwang is BYD’s new luxury brand. The U9 was unveiled alongside the Yangwang U8, an off-road SUV and Mercedes G-Class competitor.

After teasing the electric supercar’s sleek design, dance moves, and other fun features, BYD launched the Yangwang U9 in February. Starting at around $233,000 (1,680,000 yuan), the U9 is priced at a hefty premium compared to most low-cost BYD models starting at around $10,000 to $25,000.

Yangwang recently announced that the first U9 models for customer delivery rolled off the assembly line.

The news comes after BYD wrapped up six months of testing at …

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