BUYBUY Baby has confirmed it will close all of its remaining physical store locations by the end of 2024.
The shocking development for the big-box retailer comes after it staged a strong comeback only a year earlier.
Now, it will be “transforming into a digital-first brand,” per a recent update to the FAQ page on its website.
The brand said it would instead be “focusing all our energy on providing an exceptional online shopping experience.”
BuyBuy Baby noted that it was after listening to feedback from partners and customers that it made the move to strictly e-commerce.
It also emphasized that the decision was not made “lightly” and understood it would be “disappointing news” for some.
Going out-of-business sales started on Friday morning, with signs and banners seen outside store locations.
BuyBuy Baby noted discounts …