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In this Sports Geek episode, Sean Callanan chats with Stephanie Rogers from Vegas Golden Knights
On this podcast, you’ll learn about:
- Stephanie’s early days in sports in golf, working for the PGA Tour
- What makes the Vegas Golden Knights fans special
- The Vegas Golden Knights brand story and why it’s important
- Why Las Vegas is an amazing sports city
- The Foley Entertainment Group’s international expansion with the Auckland Black Knights in New Zealand
Listen to Stephanie Rogers on Sports Geek
Highlights from this interview with Stephanie Rogers.
01:30 – Sports Business Origin Story
03:12 – Content Production and Social Media at the PGA Tour
06:12 – Leveraging Social Media for Tournament Marketing
08:15 – Creating a Unique Fan Experience
14:30 – Connecting with the Local Fan Base
19:13 – Passionate Fans and Immersive Experiences
22:50 – Data-Driven Marketing in Las Vegas
26:16 – Community Engagement: A Core Value for the Golden Knights
30:00 …
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