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Brooklyn and Bailey McKnight Share How Content Will Change When Brooklyn Is a Mom (Exclusive) [Video]

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Brand Marketing on Social Media

Twin sisters Brooklyn and Bailey McKnight have been sharing their lives online for over a decade, and they’re not planning to stop as their individual lives veer in different directions.

While speaking to PEOPLE about their sweepstakes partnership with Scotch-Brite, the 24-year-old influencers looked back on their years of creating content and how it’s evolved recently, especially as Brooklyn prepares to welcome her first child, a baby boy.

Over the course of her pregnancy so far, the expecting mom-to-be has given their social media followers glimpses into some exciting milestones, like her sex reveal celebration in July and “This is my first rodeo” -themed baby shower in October.

While Brooklyn plans to continue bringing her followers along for the ride after her son arrives, she doesn’t expect to pivot completely into parenting content, especially since she and Bailey share an online presence. Their posts will continue showing both of their lives in tandem, without either sister dominating the space.

Brooklyn and Bailey McKnight.

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