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Broadway’s fried chicken sandwich with a claw attached grips social media [Video]

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Brand Marketing on Social Media

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Critics are crowing about “Claude the Claw,” a show-stopping paean to poultry performing under the bright lights of Broadway. 

“When do you ever see a chicken sandwich with the entire leg attached to it?” Instagram influencer Jack Goldburg asked his 1.2 million followers (@jacksdiningroom) after visiting Birdbox, a takeout sandwich shop steps from Times Square, surrounded by New York City’s Theater District. 

“It’s like this hidden little sandwich shop run by a two-Michelin-star chef who’s doing some crazy s—,” he also said. 

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Birdbox opened in July. It’s led by chef Chris Bleidorn and partner Aarti Shetty, the duo behind Michelin-rated San Francisco restaurant Birdsong.

Claude the Claw is the signature item at their East Coast fried chickenhot spot. …

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