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BRITISH AIRWAYS HATH RELEASED ITS NEW SAFETY VIDEO

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Brand Strategy
  • British Airways releases its new safety video to keep customers engaged with important safety messaging  
  • The British period drama-themed movie stars more than 40 of the airline’s colleagues 
  • Filmed in grand country houses across the UK, the five-minute film is inspired by Britain’s rich and varied history; made famous through its literature, TV and film 
  • The airline appointed film director Sharon Maguire for the video, known for directing Bridget Jones’s Diary  
  • The British Original safety video will feature on board British Airways’ long-haul flights from August 1 

NEW YORK, July 24, 2024 /PRNewswire/ — May we haveth one’s attention please? British Airways premieres its brand-new safety video, “A British Original Period Drama” inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline’s colleagues. 

The airline is refreshing its film to keep customers engaged in the important safety messages being delivered. Knowing the popularity of British dramas in the …

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