Establishing what your brand stands for, and proving that with action, is one way that brands can better connect with diverse audiences in a meaningful way. The Amazon Ads research shows that 72% of respondents believe advertising is a good way for brands to communicate their values—including how and where they advertise. Doing that effectively means starting from within the core of the brand and working outward. According to the 2023 Progress on Inclusion report from Amazon MGM Studios, making sure representation is present at the ideation and leadership stages of creative development is a growth strategy that contributes to making the best content for customers. The report details the progress that Amazon MGM Studios has made in supporting inclusion in front of and behind the camera for its series and films.
“When there is at least one director who is a woman, representation for women in main cast (lead, regular/recurring, and supporting) …