Let’s create some branding together! Office Hours has a new format called ‘Brand Slam’ where we take two brands and remix their styles. BUT we need branding of our own! Join Nick and Andrew as they run through a branding exercise and design a custom brand for Brand Slam on Office Hours.
Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo
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Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred
00:00 Start
00:22 Office Hours intro
01:12 Video translating Adobe Research sneak peak
04:39 Use cases for auto-translating video
06:27 Project for today, Brand Slam branding
08:09 Nick’s moodboard
09:44 Andrew’s inspiration
10:53 Nick picking fonts and text styling, using Retype in Illustrator
14:15 Andrew’s color palette and Disney inspired shapes
17:34 Andrew and Nick exploring different font options and altering letters
19:44 Nick using text to vector to make a pennant, Andrew using shapes
23:05 Transforming the text and locking up text and pennants
27:46 Reading direction history
30:21 Nick using envelope distort and free transform on text to create wave
33:40 Reusing assets from previous stream, altering with recolor to fit new branding
37:05 Chat Q&A Andrew’s archive of work
37:58 Creating badge concepts and logo lock-ups from tagline
47:39 Using squeeze envelope distort versus top object on text
49:25 Baseball stitching brush
53:32 Andrew and Nick both finishing up baseball designs using envelope distort
54:19 Outro