Brand Strategy and Messaging with Marty Katz [Video]

My guest is Marty Katz, a Marketing Consultant with over 40 years of experience specializing in brand messaging. He is also the founder of Connectors 360. Marty Katz helps retail, entertainment, and packaged goods companies build brand identity and develop a message that connects them with their audience, creates engagement, and generates sales.

In this episode, Mary Katz and I discuss branding, what it means to have a ‘brand,’ the difference between a rebrand and a brand refresh, and the relationship between marketing and sales and how they work together. Other topics we addressed include Mad Men, developing a marketing plan and strategy, and why companies should invest in building a brand for the long term.

Connect with Marty Katz: https://www.linkedin.com/in/marty-katz/

https://connectors360.com/

Audio: https://zevaudiozone.libsyn.com/brand-strategy-and-messaging-with-marty-katz Also available on Spotify, Apple, and all major listening platforms