Showcasing highlights and key insights from the inaugural Meta Brand Building Summit: The Now & Next, held virtually on October 10th. Featuring thought leaders and experts from Meta, including Omar Zayat, Eva Press, Edlynne Laryea, and guest speaker Byron Sharp, the summit delved into the future of brand building amidst evolving consumer behaviors and technological advancements. Attendees gained valuable knowledge on blending brand-building tactics with performance-driven advertising, leveraging Meta’s vast reach, and engaging with consumers through personalized, creative strategies. The event underscored the importance of culture, authenticity, and innovation in shaping successful brands for the future, offering a mix of fireside chats, practical tips, and case studies to inspire marketers to drive attention, sales, and long-term brand equity.
Filmed & edited by Jon Edwards
Originally recorded on October 10, 2023.
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