Boys+Girls Kick Off New Campaign for Leinster Rugby [Video]

With Leinster set to take on Clermont Auvergne in the Aviva Stadium this weekend in Round 2 of the Investec Champions Cup, Boys+Girls has rolled out a new campaign and brand platform for club.

The new brand proposition, “Never Less than Everything”, highlights the collective effort of the entire province, at all levels and on and off the field that makes Leinster a special club for players, administrators and fans.

The film-which was produced by Boys + Girls standalone social content agency Circle Content- is voiced by Leinster Rugby player and Ireland 7s star Robyn O’Connor and current men’s senior coach and former Leinster, Ireland and British & Irish Lions player, Seán O’Brien.

“Leinster Rugby is a well-recognised and much-loved brand and that reputation has been built over many years and by many people on and off the pitch,” says Helen Geoghegan, brand and marketing manager, Leinster Rugby.

“As we …