Book Club Discussion – Process! How Discipline and Consistency Will Set You and Your Business Free [Video]

In this discussion, we dive into the ups and downs of implementing structured processes in our business. Of course we have a special interest in aviation marketing processes and aviation sales processes.  We share “war stories” about process implementations gone well or badly. We talk about that constant push-pull between needing flexibility and enforcing consistency, especially when our operations start to scale. There’s a lot of emphasis on how crucial it is to get the team on board with new processes, and how documenting and refining what we do over and over again can make a world of difference in how smoothly things run.

I found this conversation particularly eye-opening, especially as we touched on how processes can actually give us more freedom, not less. It’s all about turning those repetitive tasks into something we can delegate with confidence. We also had some great side chats, like managing crises on …