Renew Life Ultimate Flora Probiotics aims to shift the conversation about gut health in its newest – and boldest – campaign in the brands’ 20 year history. In a category traditionally led by symptom management and negative perception, Renew Life is redefining how to talk about gut health with the launch of its “Being Human Takes Guts” integrated marketing campaign, which sheds light on the positive benefits that come with a healthy, balanced gut.
Award-winning actor, William H. Macy, lends his voice in two videos, including the launch anthem video featuring real people and the inspiring things they do every day, both ordinary and extraordinary, that take guts. Macy’s wife, award-winning actress Felicity Huffman, will lend her voice to future spots and serve as the campaign spokesperson. This marks the first time the famous couple have collaborated on a project in several years.
“As they say, life takes guts. Felicity …