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Brand Marketing on Social Media

Bluesky is developing paid subscriptions but will always be free to use, it says [Video]

Bluesky is having a moment.

The small upstart social media platform has been growing by leaps and bounds over the past few months. Despite stiff competition from much bigger competitors like Musk‘s X and Meta’s Threads, Bluesky’s profile rose in the period after Elon Musk acquired Twitter, and then it managed to maintain its momentum.

On Thursday, Bluesky announced some news: The decentralized platform has now grown to over 13 million users and it just raised $15 million in financing.

However, further buried in the announcement was another interesting tidbit: Bluesky is planning to launch a paid subscription service.

Bluesky’s paid subscription 

For those who fled Musk’s X due to the new paid model, let’s address those concerns first and foremost. Bluesky says it will always remain free. And, unlike how Musk’s X works, the paid subscription service will not provide paying subscribers with prioritization over free users.

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So what will paying subscribers get? According …

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