Blue Zoo and GOOD Agency collaborate as B Corps on youth-focused campaign for the RSPB [Video]

Blue Zoo, the Emmy and BAFTA-winning animation studio, has collaborated with GOOD Agency to craft a series of short films for the Royal Society for the Protection of Birds (RSPB) to support engagement with young audiences under the banner “We Campaign Because They Can’t.”

The partnership between two pioneering B Corp organisations combines Blue Zoo’s expertise in animation and storytelling with GOOD Agency’s innovative approach to creating impactful campaigns for social good.

Damian Hook, Blue Zoo’s Head of Shortform & Advertising, reflects on the collaboration:

Embarking on this project with GOOD Agency was brilliant. It’s rare to find another team whose values align so perfectly with ours, especially in the pursuit of crafting powerful messages for the greater good. The collaboration felt natural, culminating in a series of short films that we are immensely proud of.

The campaign builds on the RSPB’s longstanding aim of being a leading voice that advocates on behalf of nature …