Blue Zone Marketing: Strategy behind the Stanley Cup [Video]

Kenny may or may not be feeling a bit down after the @edmontonoilers lost the Stanley Cup last night… let’s help him cope by discussing the “product” Stanley and its savvy marketing strategy that led to viral success 😂

Stanley achieved this success by seizing the opportunity to take their convenient, high capacity design and combine it with trendy brand collaborations marketed towards a new demographic.

By leveraging strategic partnerships with influencers and celebrities they were able to appeal to new audiences, embracing social media for engaging user-generated content. Stanley then strategically released exclusive limited-edition products to generate scarcity and hype, transforming the Stanley cup from a mundane tumbler into an expensive status symbol.

We can help YOU build a winning marketing strategy like Stanley’s!

Have any more questions or interested to hear more? DM us! 😃
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