Bloom, the Dublin based creative agency, has launched a new campaign and creative platform for Zurich Life called “Performance Counts.”
The new campaign is currently running across video, display, radio, OOH and social.
The campaign highlights Zurich’s “award-winning investment excellence” and positions it as a trusted provider in helping customers provide for their retirement.
“Performance isn’t just about numbers—it’s about trust and results over time. We wanted this campaign to reflect Zurich’s consistent performance and the real impact it has on customers’ futures,” says Sinead Boyle, managing director of Bloom.
Elaine Fitzpatrick, chief marketing officer, Zurich Life adds: “Bloom has brilliantly captured our core message: that performance makes a real difference for people when planning for their future. The campaign which tells a number of personal stories strengthens the emotional connection between Zurich and our customers.”
Bloom’s other clients include MSF, Brady Family Ham, Citroen, Decathlon, City of Dublin ETB, …