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BLAUER AND PIRELLI LAUNCH A CAPSULE COLLECTION OF FOUR OUTERWEAR PIECES FOR FW 25-26 | PR Newswire [Video]

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Brand Strategy

Presented during Milan Men’s Fashion Week 2025, the collaboration combines two brands on the cutting-edge for innovation and design

, /PRNewswire/ — Blauer and Pirelli, two names that stand out in their respective fields for style and innovation, join forces in the Blauer x Pirelli capsule, an exclusive collection of four no-gender outerwear items made from recycled materials, in which Blauer’s essential functionality and Pirelli’s passion for design come together. While Blauer has deep roots in workwear and technical outerwear, Pirelli represents excellence in the field of technological development, performance and sport. United by common values such as attention to detail, high quality and the search for uniqueness, Blauer and Pirelli presented the capsule during Milan Men’s Fashion Week 2025.

‘Blauer and Pirelli are united by a common denominator: the pursuit of perfection,’ says FGF Industry CEO Enzo Fusco. ‘This collaboration is not only a celebration of our shared values, but an invitation to …

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