Categories
How to Market your Brand

Bill Belichick partnering with daily fantasy football company [Video]

Bill Belichick’s post-Patriots media career took another step forward on Wednesday as the coach who once said “stats are for losers” announced his decision to partner with a daily fantasy football company.

Belichick will join Underdog Sports to host and co-produce a new football show titled “Coach, with Bill Belichick.”

The program, as Belichick explained in a preview video provided by Underdog, will provide fans with “behind-the-scenes information, decision making that goes on within the organization, and a breakdown of schematics and personnel within the game.”

“Underdog wants to do that, I want to do that, so it was a great fit,” Belichick explained.

“I partnered with Underdog because Underdog is a sports company run by sports people,” Belichick said in the intro. “They want sports that connect to the fans and that’s what I want to do. I want to find a connection to the fans where I give the fans what they’ve asked …

Watch/Read More
Exit mobile version